Welcome to our website
The need for change is now here.
The label “Alcoholic” is outdated, inflammatory, and just stigmatises someone.
The phrase “Alcohol Use Disorder” (AUD) is a medical condition, not a label.
Alcohol use disorder (AUD) is a medical condition characterised by an impaired ability to stop or control alcohol use despite adverse social,
occupational, or health consequences. It encompasses the conditions that some people refer to as alcohol abuse, alcohol dependence, alcohol
addiction, and the colloquial term, alcoholism.
It is reckoned that 82% of people who go on to develop a serious Liver-related medical condition drink alcohol because they choose to.
They may well have an alcohol problem, but they’re not addicted.
The remaining 18% are now drinking because they have to, they are the ones who now have an alcohol addiction problem.
The label “Alcoholic” is often seen and felt like an invisible badge of shame.
(You are a low-life, a waste of space, a lost cause) But this can all change.
Understanding and treating the person and not just their medical condition is paramount for
their successful recovery. Behind everyone with an AUD is a story waiting to be shared
This site is for information only. It’s not for profit but aims purely to raise awareness of these associated medical conditions and offer
support where possible for Alcohol-related Liver Disease. It was never my intention to breach any copyright infringement, but to only use
pictures and digital media to illustrate certain points. After all, a picture is worth a thousand words, and clarity is so important.